Fortified/Functional Beverages in Vietnam - New Market Research Report
FF beverages recorded strong growth in 2012 thanks to good performances across the categories, with all of them recording double-digit value sales growth in current terms. Consumers tend to be attracted to FF beverages, as they believe they have better nutritional content. Many FF beverages are even consumed on a regular basis as nutrition supplements, such as FF plant-based and malt-based hot drinks, including the leading brands Milo and Ovaltine.
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