Market Report, "Skin Care in Australia", Published
Anti-ageing and skin renewal are the primary propositions which drive demand for skin care products. These features are particularly sought by those around 35 years of age. The increasing ageing population provided a natural growth engine for these propositions. The continued growth of baby boomers - the traditional consumer base for anti-agers - is benefiting anti-agers, as baby boomers seek to remain active and attractive in their 50s and 60s. At the same time, women in their 20s and 30s...
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