New Report Available: Dishwashing in Belgium
The current value sales of dishwashing pay for the increasingly aggressive promotional battle between leading brands in automatic dishwashing. The manufacturers of Sun and Calgonit competed against each other with three-for-two or even buy-one-get-one-free offers. This movement started at the beginning of the review period when the potential of dishwashing products had been dampened by the 2008-2010 recession. Manufacturers supported sales by slashing prices and using aggressive discounts but,...
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