Consumer Health in Saudi Arabia - New Market Study Published
Saudi consumers became more knowledgeable and proactive in their approach to health during the review period. This trend was encouraged by a number of factors, including a growing government focus on consumer education with regards to health and stronger media coverage of the country's main health issues such as obesity, heart disease, osteoporosis and diabetes. Widening internet access also encouraged consumers to research ailments and find cures. Meanwhile strong advertising for leading...
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