New Market Report Now Available: Dishwashing in Denmark
Eco-friendly and hypoallergenic products have a long tradition in home care in Denmark. The trend was pioneered by brands like Neutral and Minirisk in the 1970s, brands which soon established themselves as alternatives to conventional products. During the review period a number of premium green private label products entered the category as grocery retailers tried to compete with established green brands and at the same time use a green profile to distinguish themselves from the traditional...
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