New Market Study, "Home Insecticides in Bulgaria", Has Been Published
In 2012, home insecticides posted the second strongest performance in home care after laundry care and largely contributed to the 5% overall category growth in current value terms. The consumption of insecticides largely depends on the weather and 2012 was ideal for its development. The very wet and warm spring lasting till autumn led to the proliferation of insects (mostly mosquitoes and ants) and boosted demand for repellents. Since most products do not have universal application, in 2012...
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