New Market Study Published: Dermatologicals in Hungary
Dermatologicals continued to suffer from a lack of innovation in 2012. There were only minor new product launches in the category and value sales growth of popular brands, such as Neogranormon, slowed down. Advertising was also less innovative with manufacturers mainly repeating former, well-known spots on TV. In spite of unfavourable trends value sales increased by 5% due to significantly increasing prices. In 2012, the inflation rate approached 6% in Hungary which affected the unit prices of...
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