Market Report, "Fruit/Vegetable Juice in Russia", Published
Total category volume sales remained unchanged in 2012. The average unit price, however, continued to rise which resulted in an overall positive current value increase. The increase in price was primarily driven by more expensive raw materials and higher operational costs. Off-trade current value growth in 2012 was slower than the review period CAGR of 7%, thanks to growing consumer price sensitivity.
View full press release