Now Available: Beer in Singapore
Beer posted total volume growth of 6% to reach 115 million litres in 2012. Consumers in Singapore are increasingly involved in social events where drinking is a part of interaction within a group. Singaporeans are not only consuming alcoholic drinks in clubs and pubs, they are also purchasing alcoholic drinks to consume at home. There is a growing trend of consumers drinking beer in the afternoon when having meals. Beer is seen as the most common alcoholic drink for consumers,...
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