"Cider/Perry in Israel" Published
Cider/perry consumption is relatively low, and a niche category in the alcohol drinks market In 2012 the market increase by 2% in volume terms the main reasons are, in one hand few players in the market and lack of innovation has a negative influence on the other hand the new taxation of beer with a positive influence, as the cider considers as alternative for beer in the eyes of some consumers particularly women.
View full press release