New Market Study, "RTD Tea in France", Has Been Published
Due to the unhealthy image of carbonates, RTD tea benefits from increased popularity. RTD tea is perceived as more natural and less sweetened than other soft drinks. In addition, the natural health properties of green or white tea, such as antioxidants, are well-known by consumers. Players have also reduced the level of sugar in RTD tea thanks to the use of stevia.
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