New Market Study Published: Fragrances in Chile
Being fragrances one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 19% in 2012. The low unemployment rates, easy access to credit and the average Chilean having more purchasing power, plus more special offers and smaller versions of the brands by retailers/manufacturers have also encouraged the consumer to trade up and start shifting to more premium fragrances.
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