Fragrances in Vietnam - New Report Available
In 2012, fragrances recorded a strong performance with a value growth rate of 19%. Previously, fragrances was perceived as a luxurious product and was not mandatory in daily personal care. They were worn mainly during special occasions, such as parties or weddings. Towards the end of the review period, the frequency of using fragrances increased noticeably, especially among young and fashionable consumers to whom fragrances was just as important as clothes and shoes for their daily appearance.
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