Report Published: "Deodorants in France"
Deodorants continued to be characterised by strong competition between brands in 2012, in particular amongst those present in supermarkets and hypermarkets. Consequently, prices were used to stimulate sales and product innovation to attract consumers. In general, manufacturers also continued to invest in advertising to boost the performances of their brands. Television and press continued to be the most important media used for this, but promotion through the internet and social networks such...
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