Bottled Water in Iran: New Research Report Available at Fast Market Research
Bottled water is a relatively new product in Iran, with demand still far from saturation. In fact, the low sales base of the category was the main driver of growth in 2012 as many Iranian households are still discovering bottled water as a healthier alternative to low quality tap water. Although this product has more than 30 years' presence in Iran it was only during the first decade of the new millennium that it emerged as an everyday item in...
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