Deodorants in Chile - New Market Report
Deodorants with components adding benefits for the consumer were the main trend in 2012. Products claiming to lighten the armpit skin colour have been well received by Chilean consumers given that the armpit is an area which women feel embarrassed about. Another interesting claim for deodorants in 2012 is the "stain free" products as fabric staining is also another concern for both women and men.
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