Report Published: "Deodorants in Serbia"
Serbian deodorants was visibly hit by the global economic crisis over the review period. This was due to the fact that during the hardest years of the crisis, Serbian consumers were focused predominantly on necessary beauty and personal care categories, whiles those that were considered as non-essential (such as deodorants) posted minimal growth or even decreased in value sales terms. Yet, in 2012, deodorants was in a stage of minimal recovery which was an introduction to its visible growth...
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