New Report Available: Underwear, Nightwear and Swimwear in Egypt
Immediately after the 25 January Revolution, restricted consumer spending impacted all categories in underwear, nightwear and swimwear but particularly products with a non-essential positioning. Nightwear consequently saw a 28% decline in volume sales in 2011, while swimwear declined by 27%. Underwear saw the softest decline of that year with volume sales dropping by 16%. Overall the category lost 17% in current value in twelve months, plummeting from EGBP2.1 billion in 2010 to EGBP1.8 billion in...
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