New Market Study Published: Deodorants in India
Urban consumers who are well-aware of the use of deodorants started looking for secondary benefits from their deodorants, such as anti-perspirant, underarm skin whitening and alcohol-free. To tap into the growing needs of urban consumers, manufacturers including Beiersdorf India introduced and advertised deodorants with extra benefits through commercials and billboards. For instance, Hindustan Unilever introduced Dove Whitening Anti Perspirant deodorant, and promoted it strongly through...
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