Fresh Food in the US: New Research Report Available at Fast Market Research
Fresh food showed static volume growth in 2012; similar to the review period performance. Whilst meat, starchy roots and sugar and sweeteners showed declines, healthy fare, including pulses and nuts, showed the highest growth in 2012. Given the wide publicity of the poor health record of the country, consumers were prompted to take action by multiple sources, including the government, grocery retailers, the media and food marketing.
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