Report Published: "Fortified/Functional Packaged Food in the US"
The big decline in unit prices of drinking milk contributed to the -1% value decline of total fortified/functional food in 2012. In 2012, sales of FF milk declined by -8% to reach US$11 billion due to price volatility, and this also brought down the growth in FF packaged food. Changes and growth in FF packaged food depend significantly on the drinking milk category. This is because in the US, 99% of all milk is voluntarily fortified with vitamin D. Milk...
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