Recent Study: Soft Drinks in Morocco
Overall, soft drinks in Morocco saw healthy total volume and value sales growth in 2012. The increase seen in total value sales was predominantly driven by bottled water and fruit/vegetable juice, while bottled water was the main driver of total volume sales growth seen. A significant increase in marketing and communication spending from soft drink manufacturers was the key factor behind the good performance seen. Moreover, growing concerns over health problems like obesity and diabetes pushed...
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