Oral Care in Kazakhstan - New Market Report
The strong growth recorded in oral care in Kazakhstan during 2012 was determined by two different trends. Demand for more sophisticated and expensive oral care increased among Kazakhs, especially wealthier and more educated consumers, many of whom pay more attention to their oral hygiene and visit the dentist very regularly. These more affluent Kazakhs are more than willing to pay more for sophisticated oral care. On the other hand, more price-sensitive Kazakhs continued to turn to cheaper...
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