"Spirits in Chile" Published
Spirits posted a much weaker performance in 2012, mainly due to the new zero tolerance drink-driving law which was introduced in March 2012, registering a total volume decline of 7%. Rum, one of the biggest spirits categories in volume terms, declined by 16%. In addition to the new legislation, rum is also reaching maturity in Chile, which is hampering its growth. Moreover, a poor performance can also be attributed to a growing preference for other kinds of spirits, such as...
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