Recently Released Market Study: Beer in Venezuela
Over 2012, beer demand began to reverse the trend of decline that started as the result of the economic downturn, but at a very slow rate. Despite the fact that 2012 was an election year and there was more money in circulation and monetary liquidity, it was not until the second half of the year that the category began to show favourable results in terms of volume growth, which offset the decrease experienced in early 2012. Because beer has a...
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