Fragrances in Malaysia: New Research Report Available at Fast Market Research
Celebrity-inspired fragrances were still making their debut in Malaysia in 2012, with more fragrances being launched associated with celebrities' images. For instance, Lady Gaga Fame, the first ever black eau de parfum, and Someday by Justin Bieber, were launched in Malaysia in 2012. These perfumes mainly targeted brand-conscious consumers, particularly the younger generation, who have their own celebrity idols. Other than celebrity-inspired fragrances, fragrances manufactured by luxury...
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