New Market Report Now Available: Beer in Indonesia
Amidst the country's economic recovery, consumers showed stronger preference and affinity towards standard price products. As such, within beer it remains apparent that domestic products led by standard price banding enjoy the highest growth. While imported lager associated with premium prices showed relatively modest sales. Domestic economy lager, on the other hand, suffers marginally low profits due to consumers' perception that the taste is not good and the slightly cheaper prices do not...
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