New Market Report Now Available: RTD Coffee in Vietnam
RTD coffee achieved great results in value sales in 2012, mostly due to the strong price increase which happened due to many reasons. Despite the strong price hike, volume consumption still recorded a positive growth due to the fact that RTD coffee is still pretty much a niche product in Vietnam and demand still has much room for growth. Besides, target consumers of RTD coffee are mid- to high-income consumers who value the taste and convenience that the product provides....
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