New Market Research Report: Alcoholic Drinks in Saudi Arabia
Non-alcoholic beer remains the only product available due to the ban of alcoholic drinks in Saudi Arabia based on Sharia law. Nevertheless, non-alcoholic beer continued to post a strong performance in 2012, driven by the country's large and growing youth population, rising disposable incomes, and no competition from other alcoholic drinks options. Thus, the category attracted growing attention and investment from international alcoholic drinks and non-alcoholic drinks manufacturers alike during...
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