Now Available: Fortified/Functional Beverages in the Czech Republic
Sales of fortified/functional beverages were supported by the developing health and wellness trend in 2012. Czech consumers continued to take more care with their diet and they opted more for beverages with extra functions offering health benefits. Both producers and retailers continued to introduce new functional products to stimulate demand. For example, Lidl CR enlarged its offer of private label 100% juice with Vitafit Multivitamin and Mediate introduced the FF tea Apotheke Orange and...
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