Market Report, "Air Care in the Netherlands", Published
In a traditional country such as the Netherlands, air care products need a fair amount of promotion and support from manufacturers to become standard products. This has happened in past years, especially with spray/aerosol air freshener products and candle air fresheners. In 2012, the air care category had no overall clear direction but ventured in several directions. The most prominent one was the decline in sales of liquid air fresheners as a reaction to product promotion within other...
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