Recent Study: Rtds/High-Strength Premixes in Bulgaria
The negative performance of RTDs was provoked by a healthy interest in rival product groups. The excellent growth patterns of fruit beers stole share, mainly from RTDs. Firstly, they appealed to the youngest alcoholic drinks consumers on the market. There was also an overlap of the characteristics of the two product categories: Alcoholic drink mixed with fruit juice and flavouring, resulting in light and refreshing alcoholic drinks with an average strength of about 2-3%. Moreover, the movement...
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