New Market Report: Alcoholic Drinks in Turkey
In 2012 volume growth was stronger than the review period CAGR. The growth came about due to the strong performance of beer, which is the market leader, as well as the good performance of some of the untraditional spirits categories, such as whiskey and vodka. Rising disposable incomes, urbanisation, good weather conditions and marketing investments of leading companies were the main reasons behind this positive trend.
View full press release