Recently Released Market Study: Beauty and Personal Care in France
Beauty and personal care saw a slightly better performance in 2012 than over the review period, and maintained the same value growth as in 2011. Despite the unfavourable economic context, which led consumers to limit their expenditure, notably through the purchase of mass brands instead of premium cosmetics, and manufacturers to compete more often on prices, the market was sustained by the success of some product categories in 2012. The highlights of 2012 were notably other facial make-up,...
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