Wine in the Philippines: New Research Report Available at Fast Market Research
Wine in the Philippines grew by 8% in terms of volume in 2012, to 14 million litres, with off-trade volume (from supermarkets and other outlets) making up 70% or 10 million litres, and on-trade (bars, restaurants, etc.) making up the remaining 30%, or four million litres. The higher off-trade volume makes up a larger chunk because Filipinos usually buy wine from these outlets to give as gifts and for home celebrations.
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