Spirits in Serbia - New Market Research Report
Growth in total spirits volume sales in 2012 was up markedly on that recorded in 2011, and represented a major turnaround from the average rate of decline of 2% recorded for the entire review period. This improvement was partly due to growth in consumer confidence about the short to medium term prospects for recovery in the Serbian economy. Total spirits volume sales were further bolstered by widespread discounting and rising demand for cheaper domestic and regional brands. Due to these...
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