New Market Study, "Coffee in Ireland", Has Been Published
Despite being a nation of tea drinkers, coffee is now well established in Ireland, as seen by the stable performance of the category in general over the review period. Retail Excellence Ireland reported that the good performance of hot drinks in the last quarter of 2012 could be partly attributed to the end of discounting of coffee and stabilised prices. The Irish consumer is becoming increasingly sophisticated in their coffee choices looking for speciality coffees to coffee pods, at the...
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