Now Available: Alcoholic Drinks in Bulgaria
In 2012 the volume growth of the alcoholic drinks market was higher than during the review period - it accelerated after two years of negative growth and hesitant development in 2011. The slowdown of the Bulgarian economy, which commenced in 2009, is still evident and is also impacting the volume sales of alcoholic drinks. Not all sub-categories performed equally, with beer and spirits being most successful. On the other hand, consumers are avoiding making lifestyle purchases - this impacted...
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