Fragrances in France - New Market Research Report
Due to a high level of competition, in 2012 manufacturers of fragrances, in particular those positioned in the premium segment, invested strongly in innovation. They continued to extend their brands, or relaunched classics. They brought out new fragrances for a younger generation of women, and launched smaller formats which are convenient to transport and to use away from home. To compete for sales they also used advertising. Promotions for new and classic fragrances were seen on television and...
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