"Hair Care in the Netherlands" Is Now Available at Fast Market Research
Hair care is already quite a mature category in the Netherlands; however, despite this maturity, hair care managed to achieve relatively high growth in value sales in 2012. Continuous innovations by the major brands certainly were a major reason for this positive result as they stimulated demand and helped to achieve higher average unit prices. On average, the Dutch population is very conscious about the hair care products they use, although price still plays a very important role in the...
View full press release