Recent Study: Alcoholic Drinks in Slovenia
Due to falling consumer purchasing power, as well as the strong influence of the health and wellness trend, consumption of alcohol decreased slightly in Slovenia in 2012, whether through lower volume consumption or a shift towards drinks with a lower-alcohol content. A number of categories compensated for the overall fall in consumer demand, including wine and the high-growth category of malt-based RTDs, no other category has increased in total volume which witnessed many new product launches...
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