New Market Study Published: Better for You Beverages in Japan
BFY beverages contracted by 4% in value terms in 2012. The significant contraction is mainly attributable to the fact that reduced sugar cola carbonates lost consumers to fortified/functional carbonates, where FOSHU products such as Kirin Mets Cola were launched. As the main consumers of reduced sugar cola carbonates have a high level of interest towards diet and weight management, the product developments in fortified/functional carbonates which limit the absorption of fat from food encouraged...
View full press release