Fortified/Functional Beverages in Russia - New Study Released
FF beverages demonstrated a strong performance in 2012. Current value sales went up by 16% to reach RUB36.6 billion. Supported by growing health trends, FF beverages also benefited from promising quick and often immediate effects on consumers' wellbeing. These claims often included energy-boosting, weight management, vitamin and mineral enrichment, and stress reduction. At the end of the review period, FF beverages displayed a sustained value growth trend (16-18%), indicating a high level of...
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