Report Published: "Jeans in Morocco"
Jeans benefited strongly from retailing development towards the end of the review period. In addition to the opening of new standalone shops and smaller malls, Morocco notably saw the opening of Morocco Mall in December 2011. This is the largest shopping centre in Africa, with 250,000 sq. m of floor space, and is based in Casablanca. The opening of this mall offered consumers and tourists considerably more access to leading brands in jeans such as Levi's, Lee Cooper and Diesel.
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