Home Insecticides in Ukraine - New Market Research Report
In 2012, home insecticides was characterised by a wider penetration of products associated with extra safety for human health. Ukrainians were not keen to buy cheap products, even though they aided economising. Manufacturers appealed to consumers with assortments specifically for children (eg Picnic Baby) and without perfumes. With consumer interest in cheap home insecticides eroding, in 2012 current value sales grew faster than volume sales (16% vs 5% respectively). It is worth mentioning that...
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