Report Published: "Oral Care in Iran"
Oral-B and Crest, previously two of the most popular oral care brands in Iran, became available again during 2012 after a brief absence, a development which had a tremendous effect on oral care in Iran during 2012. Through its exclusive distributor Tehran Bouran Co, Procter and Gamble began importing these brands again and supported the reintroduction of the brands with widespread media advertising campaigns in a bid to quickly regain its previously strong position in the category. Procter &...
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