Report Published: "Rtds/High-Strength Premixes in Italy"
In some contrast to the negative growth trends occurring across other categories in alcoholic drinks in Italy, RTDs/high-strength premixes registered a slight decrease in volume, compensated by almost stable current value sales overall. This trend is being supported by two key factors: Italy's ongoing economic crisis and strong industry support for the development of RTDs/high-strength premixes in the off-trade channels. The poor performance of the Italian economy resulted in high levels of...
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