New Report Available: RTD Coffee in the Netherlands
In previous years (notably 2010 and 2011) RTD coffee seemed to be a stagnant category after a promising start. The category had been characterised by a lack of competition; it needed a major player to enter the category to compete with Sara Lee Corp, in turn giving the category as a whole a boost. This is exactly what happened in 2012 as not one, but two major players entered the arena. The arrival of Unilever Nederland BV and the Arla...
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