Market Report, "Beer in Spain", Published
In 2012, the worsening of the Spanish economic situation continued to have a negative influence on the performance of the beer category. With unemployment reaching close to 25% of the active population, and a large number of families facing a delicate financial situation, consumers continued to adopt saving behaviour in their daily lives. As Spaniards continued to try to cut down on leisure spending, the on-trade channel in general and beer sales in particular continued to suffer declining...
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