Beauty and Personal Care in Kazakhstan - New Market Report
Beauty and personal care in Kazakhstan continued to enjoy positive growth in 2012. Kazakhs, particularly women, continued to search for various cosmetics, with basic products being considered a necessity and non-basic items regarded as an affordable luxury. Demand was also driven by a number of new product developments supported by promotional and advertising campaigns. Nonetheless, there was still a shift towards cheaper brands, notably amongst price-conscious Kazakhs, as they offer good...
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